In today’s fabrication and manufacturing environment, brand awareness is no longer just a marketing function; it is a core driver of business growth. As buyers, partners, and talent increasingly engage through digital channels, fabrication companies must rethink how they position their brand to remain competitive and profitable.
In this keynote, Ian will explore how fabrication brands can navigate the rapidly evolving world of new media. He will discuss how companies can move beyond traditional outlets such as magazines and television and instead leverage digital assets, social media platforms, influencer marketing, and streaming content. The focus will be on how these channels directly support essential business objectives, including driving sales conversations, strengthening customer trust, improving recruitment, and increasing overall market visibility.
Attendees will gain practical insights into aligning media strategies with business goals, allocating marketing resources more effectively, and measuring the real business impact of brand awareness in a digital‑first landscape. This session is designed to help fabrication leaders make more informed media decisions that contribute to long‑term growth and profitability.
